3 tips for optimizing your clients’ SEO in 2021

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3 tips for optimizing your clients’ SEO in 2021

It hasn’t been simple to advise your clients to stay up-to-date with optimizing your clients’ SEO strategy. However, it’s becoming more difficult.

Keywords were the end-all-be-all of optimizing your clients’ SEO. If your client’s websites included enough keywords, they would always bring in traffic. Simple. However, it resulted in companies trying to manipulate the system by stuffed keywords.

That’s why Google has spent its past few years increasing the importance of behavioral analytics instead of simply focusing on keywords.

This trend has recently been uncovered, and it’s imperative to focus on your customers’ behavior analytics when trying to optimizing your clients’ SEO. This is especially true today due to the rise of COVID. As the competition for online space increases, customers are using SEO as a way to increase revenue.

Where do you begin? What should you concentrate on to create solid SEO tactics for your customers?

We address these questions and many more in our ebook” Why you should reconsider optimizing your clients’ SEO strategy in 2021. Here’s an introduction to the knowledge you’ll find.

The growth of behavioral analytics optimizing your clients’ SEO

Google has been shifting its focus to comprehending search intent and prioritizing individualized optimizing your clients’ SEO in the past ten years. RankBrain, launched in 2015, was a major step in helping Google better understand the search intent.

It examines detailed, unidentified long-tail searches and links them to searches it has encountered previously, linking an undiscovered search to a well-known phrase (and the subjects related to these terms).

If a user clicks an individual link, RankBrain assesses various metrics such as bounce rate or time spent on page to determine how content users were by the outcomes they were interacting with.

If the user isn’t happy, If the algorithm isn’t satisfied, it will be aware of this and modify the results it shows the next time the user makes this specific question. As time passes, websites that are most relevant rise to the top.

BERT, released in the year 2019, took this step further. Each time a search is performed, it analyzes the keywords and the words surrounding them that were added. This allows it to better comprehend the meaning behind the words (the significance of the whole stage) in order to give searchers more accurate and more relevant SERPs.

Google’s update for January 2020 showed its continued determination to move away from optimizing your clients’ SEO based on keywords. It clarified that companies seeking to be at the top of SERPs must adhere to the E.A.T. method (expertise authority, expertise, and credibility) instead of relying on keywords by themselves.

People who did not follow this advice did not just fall out of line with Google’s most recent update. Still, also they failed to provide users with relevant information and consequently, quickly fell behind their optimizing your clients’ SEO-savvy competitors.

Simple keyword optimization began to fall off after the launch of Hummingbird and has been steadily declining since. If your business has used the age-old strategies for SEO based on keywords, you’ve probably observed the traffic of your clients decreasing steadily in front of your eyes.

If this is a familiar scenario, If this is the case, you are able to flip the script to suit the optimizing your clients’ SEO strategy of your customer. Here are three ways to help you start making use of Google’s push for behavioral analytics to accomplish it.

Tip 1: Focus on ROI, not traffic 

In terms of modern optimizing your clients’ SEO traffic, it’s not the standard anymore.

You may think, “Wait What? I’m referring to driving traffic, which is the main reason it is important to invest money in SEO in the first place”. Yes, it used to be the case, and however, today, analyzing traffic on its own can result in you missing valuable information.

Consider the question. Would your customers prefer the landing page attracted 100 people? None of them actually converted or drew five people, with three of them making a conversion?

The traffic you receive can bring you and your customers feel great, but it’s more likely to be a vanity measure. The objective is to draw in visitors who provide your business with value rather than bringing in many non-converting visitors (even if your content may fulfill their search-related needs).

The Point? Concentrate on R.O.I. That means you must focus on the behavioral analysis to make sure that you’re getting the right type of traffic.

In order to get it right for success, you must use behavioral analytics -data that offers insights into the online behavior of consumers to reverse-engineer your customers’ optimizing your clients’ SEO.

Begin by looking at what your people are searching for and incorporating this into the content you write in the coming months. Focusing on R.O.I., you can focus on the most effective optimizing your clients’ SEO strategies.

Tip 2: Replace keywords research with first-party data 

We’re not saying that keywords are useless, not at all. Keywords are a vital tool in demonstrating subject matter expertise and in establishing authority on the topic.

When one of your customers is looking to be recognized as the most reputable orthodontic practice, but they don’t include keywords such as “Invisalign” and “retainer.” Searchers may not believe they are truly experts.

However, keyword searches are not the only method of attracting high-quality useful traffic.

optimizing your clients’ SEO

This is when first-party information (i.e., the clients’ data about their users) is crucial. It sheds light on the visitors, revealing what they’re searching for and how they interact with your website or, in other words, whether they got what they were searching for.

Let’s consider the orthodontics case that was mentioned earlier.

Perhaps your client is receiving many calls from potential customers who would like to know more about retainers, like their cost and whether you receive them prior to or following braces, how to take care of them, and so on.

Through analyzing this call information, you can see an enormous gap in the client’s current content strategy, and you then work with them to design an all-encompassing F.A.Q. for retainers.

What are the results? They draw more traffic, increase search results, and win more customers.

Naturally, you’ll consider that manually sifting through the call logs of your clients is time-consuming. That’s not the case. Call tracking software (such as the CallRail) lets you automately analyze call transcripts with only a few clicks.

Conversation Intelligence makes use of A.I. to transcribe calls. Call highlights will reveal the key terms that the caller used that could be useful to your business.

Tip 3: Prioritize retention

It’s been reported the cost is up to five times as much to get an existing customer as it does to keep one. It’s the reason it’s important to have your clients invest in post-purchase content.

They will not only speed to the top of their optimizing your clients’ SEO game however, it will dramatically increase the retention rate of their customers.

But how do you determine what to do? You and your customers will be able to press an icon and magically change their website to focus on retention. This is a huge undertaking, and, more importantly, your clients must listen to their customers.

They must know what brought them to their place initially.

optimizing your clients’ SEO

They must find out what their customers dislike on their website in the present What they are struggling with, what they’re frustrated by, and how they can get the right data that can help them solve their specific issues even after they’ve changed.

A customer’s decision to purchase purchased your products doesn’t mean they’ve resolved all their issues, and it doesn’t mean that they’ve done everything they can to keep this client in the long term.

The most successful businesses focus equally (if not more) on keeping their existing customers as they do on attracting new ones.

The most exciting part is that the secret to keeping customers on a mass scale lies in a surprising location: your phone calls. Tools such as CallRail can track and analyze thousands of calls, using AI-based software to quickly uncover crucial insights.

This will let your customers know their customers’ issues, the issues they’re searching for, and the best way to end up keeping them in the long term.

The impact will be significant. Your clients will draw more visitors as their customers visit their website in a flurry to seek answers to questions they have post-purchase. It will reduce the number of calls you receive from agents, which means agents will be able to focus their time and energy on customers who aren’t.

The most important thing is that your customers will improve their retention rates, which will improve your bottom line.

The “new” SEO norm

Google’s recent changes may take some time to adjust to, but there’s not much time to lose. You must get to speed with the latest regulations in Google’s SEO game as quickly as possible.

The new guide from CallRail lays out the specific steps that marketers from agencies can follow to protect the SERPs of their customers in the future. It gives a plan of improving your client’s optimizing your clients’ SEO strategies and ensuring that they don’t just meet the searchers’ needs but also keep customers in the long run after they have made the switch.

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