YouTube SEO 101: How to Rank Videos on YouTube (Optimize and Rank Higher)

YouTube SEO 101: How to Rank Videos on YouTube (Optimize and Rank Higher)

YouTube SEO

Want to know what are the search engine ranking factors for YouTube  SEO videos?

Read on to know everything about YouTube SEO?

We all know that YouTube is the second largest search engine on the planet after Google. It generates an estimated 92 billion page views per month, which provides huge traffic to various websites and blogs.

This is a platform where 400 hours of video are uploaded every minute!

YouTube also provides you with ways to monetize the content of your videos.

If your content gets enough views, you can earn good money from your YouTube videos.

However, unless you are a big brand, for example, a music company, uploading a video to get views on YouTube SEO  is not enough.

There are techniques you can follow to optimize your YouTube videos to rank higher on YouTube SEO searches.

In this mega-post, I have shared how to rank high YouTube videos.

OK, so your video has been uploaded to YouTube SEO , but you’re still not getting views?

In case you didn’t know yet, YouTube videos also need to be SEO optimized, just like your content to get a ranking in search results.

I think you have good quality content, and you will share and promote your video to get more views.

In this article, I will talk about how you can get organic traffic to your YouTube videos and how to work on YouTube  SEO for better search results. These tips are self-implemented and tested.

I am a YouTuber with good views per month. I make a fair amount of money from YouTube ads every month by implementing strong video SEO as well as targeting countries like the United States.

Recently, I crossed the 65K followers milestone on YouTube SEO  by following the exact strategies I am sharing with you below:

So, I know what I am talking about, and chances are it will help you improve the overall SEO of the YouTube channel and start ranking videos higher.

Read: 10 Deadly Ways To Promote YouTube Videos For More Views 

YouTube SEO Guide: Leading YouTube Search Rankings

Before I share these tips, you need to understand that YouTube SEO  has its own algorithm to rank videos. Even if you buy inorganic YouTube traffic, it will not ensure that you will rank higher organically.

One of the well-known factors of high ranking YouTube videos is view time. If a user starts watching your video and leaves within the first few seconds, your ranking will likely go down. So, I assume you are already trying hard to use an attractive thumbnail to create compelling YouTube videos and get more CTR from related and embedded videos.

Now, let’s look at some of the most important YouTube SEO tips that will help you get more organic visits to your videos.


   1. Video Title – Use Keywords

The video’s title is How will anyone know what your video is about. A title that perfectly matches your video content will be very friendly to the Audience and the YouTube  SEO.

Take advantage of the Google and YouTube autocomplete features. This will give you an overview of what people are searching for on Google and Youtube and help you optimize your content accordingly.

YouTube SEO is Guide

Here, you can see that YouTube SEO starts suggesting results once I type some keywords. This is because these are the most searched queries regarding your keywords.

Similarly, you can use Google’s autocomplete feature to populate more keyword ideas.

Another way, which is my favourite, is to use TubeBuddy. This tool is a complete SEO tool for YouTube that lets you research topics for YouTube SEO .

Here is how it works:

  • Install TubeBuddy Chrome Addon
  • Click on the Toolbar Icons

YouTube is SEO

Now, use this keyword to create a meaningful video and title to improve your chances of ranking high in YouTube searches.

  1. Description of the video

Write a description of your video content. The first two lines play a major role in ranking your video in search engines.

You can also use search engine autocomplete keyword phrases as your description.

If the searched keywords match the first two lines of your video description, the video is more likely to get a higher ranking.

SEO YouTube

In the above image, you can see that the my search keyword matches the video’s description, which is in the first two lines. Using the longtail keyword as your video description will also significantly increase your video’s ranking.

Here are 6 great tools for finding longtail keywords for any niche.

Enjoy reading and write your video description wisely so that it matches the search keywords.

  1. Naming Your Video File

You have created and edited your video, and it is ready to be uploaded to YouTube, but you have submitted your video file as mov001.avi or random_name.mp4, make sure you have renamed your video to your_keyword. mp4 is done.

Designating your video file as your focused keyword tells search engines what’s in your video search engines can’t see inside the video content. The file name tells the search algorithm what your video is.

Having a video title as your video file name helps search engines index videos more easily, which helps achieve higher rankings. So put your target keyword in the video file name.

4. Optimizing Existing Videos Using Search Data

YouTube SEO is Rank

This is the golden nugget of optimizing existing YouTube SEO videos.


Click on Analytics > Top Videos

This will bring up a page that shows all the queries users are using to find your video. You need to customize your video title, description and tags based on these questions.

Treat these questions as a keyword for which your video should be optimized.

If you see a question and your video isn’t explaining that part, here are ideas for your next YouTube SEO video.

  1. Use the Closed Caption (CC) feature in your videos on YouTube.

Use YouTube’s Closed Caption (CC) feature. It shows your text on the video, which helps the viewers to understand your video narration better. It can also be translated into different languages ​​to reach more and more people. Uploading the transcript also helps.

YouTube is SEO

The tape contains the text of what was said in the video. YouTube’s new algorithm automatically turns your voice into a transcript that makes it easy to activate.

You can also write a closed caption if your video doesn’t have sound.

Using closed captions provides a new way for a video to get indexed in search engines because of the keywords it contains.

Also, write your transcript in the video description. Your video becomes keyword rich which is very friendly for search engines.

You can also take advantage of a service like Rave to create captions for your uploaded YouTube SEO  videos.

  1. Tagging and Keyword Research for YouTube Videos

Tags are another important way to get a better ranking in YouTube searches. Here are some tips for adding tags to your videos:

  • List specific tags first: Type your main keyword first. Doing so will add weight to the algorithm.
  • List Common Tags: Type common and matching keywords. For example, if your main keyword is “Keyword Research”, common tags could be “Blogging Tips”,  “WordPress Help”, etc.

You can use the Tubebuddy tool, which helps you find the right tags to use with your videos.

It also shows your ranking for particular keywords. This tool is used by many pro YouTubers and is also highly recommended for your YouTube channel.

  • Also, include misspellings of your tag: for example, if you have a keyword as “Real SEO”, enter “Real SEO”. Visit YouTube Analytics and check traffic resources to see how people search for you.
  • Include the singular and plural of your tags. If your keyword is “tattoo art,” also enter “tattoo arts” and separate your keywords into separate tags, such as “tattoos” and “art.”
  • Include phrases such as your longtail keywords in the tag.

keyword research for youtube videos

Getting keyword ideas is one of the important parts of SEO. You can’t think of all the possible keywords to include in your videos. I have already shared a strategy above (#1) about finding keywords for YouTube SEO videos.

I am using the Google Performance Planner tool to get keyword estimates.

Google has two such tools – Keyword Planner and Display Planner. I recommend that you use Display Planner to get relevant keywords.

Also read: Killer Keyword Research Tools To Dominate A Niche

Display Planner gives you a huge number of keywords and provides the information on the keywords you have searched.

Download these ad group measures into an Excel file and include these keywords and phrases in your tags, titles and descriptions.

Having similar targeted keywords in the video title, description and tags will rank your video highly in search engines.

Best Keyword Research Tools for YouTube

  1. TubeBuddy

This is the most popular youtube keyword search tool that you can use right away. It is available as a Chrome extension and also as a mobile app (iPhone and Android).

YouTube SEO Keyword

The interesting aspect of this tool is that it shows you how difficult or easy it is for you to rank on a keyword-based on the existing content in your channel.

  1. YouTube Studio

You can use YouTube SEO Studio to find the keyword driving traffic to your existing videos. You can optimize your existing videos to rank higher in YouTube searches using this data.

YouTube Search SEO

Follow the steps mentioned below:

  • Go to youtube studio
  • Click on Analytics > Reach Audience.
  • Click on Traffic Sources > YouTube Search
  • Click on any keyword to reveal more data.

Once you have the keyword driving traffic to your existing videos, you can start optimizing them.

  • Make your YouTube video description more targeted to the keywords found in the above step.
  • Add keywords as tags to your YouTube videos.

  1. WithIQ

Many of you might not know this, but VidIQ is also a keyword suggestion tool for YouTube.

  1. Ahrefs YouTube Keyword Research

Ahrefs is a popular search engine marketing tool, and they have recently integrated YouTube Keyword Research Tool. Get one here if you don’t have an account (they offer trial accounts).

SEO are YouTube

I will add more tools for YouTube keyword research as I think they are qualified enough to add it. For now, the above tools are the best ways to do YouTube SEO keyword research.

See also: YouTube video rank checker tool.

In the end, it’s up to you to create compelling and interesting YouTube videos, especially when you’re working on tutorial videos.

You should focus on the target audience and design your script targeting those audiences.

Make sure you ask your viewers to like and share your videos on your favourite social networking sites.

Another good YouTube SEO tip is to embed your videos in blog posts.

It helps you to get links and more views of your YouTube videos.

I follow all of the above SEO tips for my YouTube videos, and I highly recommend you do the same.

If you know of any other SEO tricks for YouTube, feel free to share with us via comments.

Don’t forget to share this useful resource with other YouTubers on your Facebook and YouTube community profiles.

Here are some other handpicked guides for you to read further:


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